Social commerce and the future of e-commerce
نویسندگان
چکیده
منابع مشابه
Social Commerce – E-Commerce in Social Media Context
This paper aims to address the new trend of social commerce as electronic commerce leverages Web 2.0 technologies and online social media. The infusions of new technologies on the World Wide Web connect users in their homes and workplaces, thus transforming social formations and business transactions. An in-depth study of the growth and success of a social commerce site, Facebook was conducted....
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The use of the Internet for business purposes among small businesses started quite early in the e-commerce evolution. In the beginning, innovative and entrepreneurial owners of small businesses attempted to use rudimentary Internet tools such as electronic mail (e-mail) and file transfer protocol (FTP) to exchange messages and documents. While primitive, it fulfilled much of the business needs ...
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The proliferation of social media platforms, especially the social networking sites (SNSs), has been changing customers’ online purchasing habits during the last decades. Recently, online marketers not only release advertising on e-commerce platforms but also promote their products and services on social media platforms. In this study we focus on e-commerce adverting in SNSs. We believe that cu...
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ژورنال
عنوان ژورنال: Computers in Human Behavior
سال: 2020
ISSN: 0747-5632
DOI: 10.1016/j.chb.2019.09.009